EarnOS partnership proposal
Proposal · October 2026
ero×Betr

Grow Betr's new player base at a more cost effective CAC.

EarnOS runs ero, a rewards app where verified adults get paid for completing brand missions.

For Betr, we bring new players to Betr Social Casino who deposit and play, and Betr pays a fixed price for each verified result. Every player also joins a qualified audience Betr can remarket to.

Betr Social Casino game lobby showing slot titles

Connect

Deep intelligence

Brands that use Connect acquire higher LTV customers due to superior verified targeting.

Connect is our point of difference. Players link their apps with consent, so we pre-qualify your audience and Betr can pay more for high-value players.

Booking.comGrabTinderSteamDisney+RedditDuolingoNetflixWebullStravaTikTokInstagramSpotifyAirbnbAmazonDoorDashUberRobinhoodCoinbaseYouTubeDraftKingsKalshiStake.usBooking.comGrabTinderSteamDisney+RedditDuolingoNetflixWebullStravaTikTokInstagramSpotifyAirbnbAmazonDoorDashUberRobinhoodCoinbaseYouTube

The most relevant apps for Betr

Players active on these apps are the strongest targets for Betr's audience.

DraftKings
Kalshi
Robinhood
Stake.us

Connect budget share to be agreed, based on the depth of data required.

Missions

Acquisition: one mission, two events

A multi-event approach lifts engagement and retention. Event 1 brings in the first deposit and play. Event 2 brings the player back for a second deposit within a week to build the habit. Option A offers larger rewards to drive stronger uptake. Option B follows.

OPTION A
CAC = $110
BetrEVENT 1

Deposit and play $20. Get $40.

The player signs up to Betr Social Casino, makes a first deposit of $20 and plays it.

$40Reward
Day 1Timing
NewPlayers only
  1. Sign up to Betr
  2. Deposit and play $20Verified at the source by Proof Engine
  3. Earn $40Unlocks Event 2
BetrEVENT 2

Deposit and play $20. Get $30.

A second bite, offered within a week of Event 1, to bring the player back and build retention.

$30Reward
Within 7 daysTiming
Event 1Players only
  1. Deposit and play $20Verified at the source by Proof Engine
  2. Earn $30Mission complete

Only real deposits count

Each deposit is confirmed with a tamper-proof receipt from the player's own Betr account. Betr pays for verified players and nothing else.

Verified adults

Every ero user is KYC-verified. Missions run in US states where Betr Social Casino is available.

Betr owns the player

Each player opens their own Betr account, so the relationship and first-party data stay with Betr.

Fixed spend

Spend is capped at the agreed budget. Once it's reached, missions stop.

All figures are indicative and subject to revision based on the final Connect allocation.

Missions

Acquisition: one mission, two events

The same two-event mission at the figures we discussed: a lower deposit at each event and a $90 cost per result.

OPTION B
CAC = $90
BetrEVENT 1

Deposit and play $15. Get $30.

The player signs up to Betr Social Casino, makes a first deposit of $15 and plays it.

$30Reward
Day 1Timing
NewPlayers only
  1. Sign up to Betr
  2. Deposit and play $15Verified at the source by Proof Engine
  3. Earn $30Unlocks Event 2
BetrEVENT 2

Deposit and play $10. Get $20.

A second bite, offered within a week of Event 1, to bring the player back and build retention.

$20Reward
Within 7 daysTiming
Event 1Players only
  1. Deposit and play $10Verified at the source by Proof Engine
  2. Earn $20Mission complete

Only real deposits count

Each deposit is confirmed with a tamper-proof receipt from the player's own Betr account. Betr pays for verified players and nothing else.

Verified adults

Every ero user is KYC-verified. Missions run in US states where Betr Social Casino is available.

Betr owns the player

Each player opens their own Betr account, so the relationship and first-party data stay with Betr.

Fixed spend

Spend is capped at the agreed budget. Once it's reached, missions stop.

All figures are indicative and subject to revision based on the final Connect allocation.

Month 1 commercials.

Based off: Option A

A $100k test at a fixed $110 per verified first-time depositor and player.

Estimated numbers, pending Connect allocation.

$100k
Month 1 budget
$110
Cost per result, covering both events
909
New first-time depositors and players

The Connect allocation is adjustable, depending on how much detail Betr wants on its players. Geo: US, 18+, Betr Social Casino states. Figures are indicative and will be confirmed in the mission agreement.

The 3-month plan.

Month 1 sets the baseline. Months 2 and 3 are budgeted from what Month 1 shows.

01

Test

$100k

The two-event mission and Connect go live, with ongoing communication and performance stats shared with Betr.

02

Optimise

Budget set from Month 1

Event timing and rewards are tuned toward the players Betr keeps. Connect data sharpens who sees the mission.

03

Scale

Budget set from Month 2

Volume grows on what works, and Betr remarkets to the qualified audience. New missions can open for Picks, Arcade or the Predictions launch.

Ready to launch Month 1?

  1. Choose Option A or Option B
  2. Sign the mission agreement
  3. Share brand assets and set up deposit tracking
  4. Go live in ero
Talk to the EarnOS team
partnerships@earnos.com
ero